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RETAILOR-MADE… CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS
RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For...
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Brand MarkETing… No More Brand Marking!
Are we seeing Trans-Planetary Brand MarkETing in our digitized mobile economy? Drawing by Arthur Winters So what is the difference between brand marking and markETing? In the past, branding was...
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EDITORIAL AND PRESS RELEASE – P.R. influence through $$
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a...
View ArticleDon’t Be Cliche on Valentine’s Day!
Written by Guest Blogger: Amanda Burrill, Travel Channel host, chef, athlete and freelance writer and copyeditor. Five near-NYC weekend ideas, and a pet care solution that will change your life....
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